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Role:
Creative Direction
Art Direction
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As Aman marked their debut in Mexico in both the hotel and real estate sectors, a fresh approach was needed to convey a more expansive narrative with video and photography. A departure from their previous reliance on showcasing empty and private spaces, our aim was to showcase the unique location and culture through the lens of a vibrant family experience. From the initial stages of conceptualization to on-location art direction, I played a pivotal role in shaping every aspect of this shoot. The success of this brand evolution paved the way for Aman to embrace this new approach to visual storytelling, which has now become a cornerstone of all their future projects.

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Role:
Creative Direction
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After a decade of community evolution, CMLC (Calgary Municipal Land Corporation) needed to elevate the East Village brand to reflect the neighborhood's newfound confidence and vibrancy. As Creative Director, I oversaw the brand refresh that included an all new visual language that reflects a new city attitude. We introduced playful and urban graphic elements, accompanied by a fresh positioning that boldly declared East Village as the heart of the urban experience: Real City. Real Life. Today, more than 2,000 Calgarians proudly call East Village home, with numerous ongoing developments further enriching the neighborhood.

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Role:
Creative Direction
Art Direction
Branding
Design
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The Diamond Head Club, nestled atop The Ritz-Carlton in Waikiki, is a collection of penthouses tailored to the discerning Japanese market. In developing the brand, it was essential to honor and embrace the rich Japanese culture while paying homage to their deep-rooted connection with Waikiki. Positioning this offering as an exclusive club added allure and made it an enticing investment for Japanese families seeking a distinguished lifestyle.

The visual identity of the brand was crafted to capture the essence of living in Waikiki's vibrant skies while drawing inspiration from the opulent retail displays of "Luxury Row" situated on the street below. Vibrant and colorful skies, complemented by holographic foils and diamond-textured paper, were artfully incorporated to create a sense of luxury and space.

My involvement covered all aspects of brand strategy, brand design, and art direction. I ensured that every element of the campaign aligned with our vision and effectively captured the attention of our target audience.

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Creative Direction
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As a member of the Resonance team that spearheaded this ambitious project, we crafted a brand platform, including development principles, positioning, and brand pillars that blended community nostalgia with the developer’s vision for an inclusive, worldly future that included residences, an Intercontinental hotel, shopping and dining. The storytelling set the stage for the creation of a name and branding.

We named the development Avenue to reflect its scale and cosmopolitan sophistication, and created a contemporary visual language to reflect its forward-leaning nature. Multi-platform collateral, photography and an ambitious presentation center unveiled the opportunity and the world-class team behind it.

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Role:
Creative Direction
Art Direction
Branding
Design
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Casa Blake Hotel & Residences offers a privileged opportunity to live or stay in the heart of the new Marina Village at Costa Palmas. This iconic neighborhood, with an irreplaceable location, will be steps from internationally acclaimed dining, shopping, yacht club and moments from the Beach Club on the azure waters of the Sea of Cortez.

Casa Blake is a home of inspired design, casual glamor and playful sophistication—the living room of the village and the soul of Costa Palmas, luxe and free-spirited. Thoughtful exteriors by JSa Architects and interiors by Martin Brudzinski Design Studio reflect a sense of scale and rhythm that complement the vibrant waterfront setting.

I was involved right from the stratefy through to execution, including strategy, concepting, naming and design.

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Role:
Creative Direction
Art Direction
Branding
Design
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For decades, The Parker Hotel was a popular Midtown destination for business and leisure travelers. In 2019, GFI Hospitality took over the property, bringing in Thompson Hotels to oversee the management of the hotel and new residences. I lead the team responsible for creating an alluring brand and telling the story behind the conversion of the top nine floors into a collection of 99 exquisite residences and penthouses.

We created a compelling brand platform that positioned the ONE11 Residences at Thompson Central Park as a unique blend of uptown elegance and downtown energy. We then developed a contemporary visual identity for ONE11 and designed a product brochure, reminiscent of a classic hotel services binder. Our messaging and story resonated across all platforms, amplifying the project's visibility and allure.

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Creative Direction
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Kohanaiki, the newest addition to the exclusive group of communities nestled along Hawai‘i's Kona Coast, needed compelling narrative that would set it apart from its well-established neighbors. The goal was to showcase Kohanaiki as a contemporary club with a distinct identity characterized by an informal atmosphere and a vibrant social membership.

The brand platform and brand refresh gave Kohanaiki its own unique language, capturing the essence of the community's character and the multitude of exceptional amenities it offered. This included an update to the wordmark, combining the iconic petroglyph-inspired mark with contemporary typography, along with the development of a comprehensive range of marketing collateral.

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Role:
Creative Direction
Design
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This thoughtful, bespoke package captures the raw and exclusive nature of the property with meticulous design and craftsmanship. Encased within a custom-made oak wood box is a specially wrapped edition of John Steinbeck's novel "The Log From The Sea of Cortez." Steinbeck's account eloquently portrays the untouched land, diverse wildlife, and the rich, local culture that defines this extraordinary area.

Complementing the book is a beautifully- designed brochure, featuring captivating visual essays that speak to the unique landscape–the sea, fresh water, mountains, and desert. Printed on luxurious papers using special printing techniques, the brochure accentuates the exquisite details and distinctive aspects of Aman.

This meticulously crafted package invites those who receive it to explore a world where exclusivity meets elegance, sophistication meets elemental luxury, and where every detail reflects Aman’s essence of living.

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Role:
Creative Direction
Art Direction
Branding
Design
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Park by Anthem is a 31-story luxury condo building set on the prestigious West Georgia Street next to Vancouver's famed Stanley Park. The vibrant city awaits in one direction; the calm embrace of nature beckons in the other— imbuing Park with a unique duality of character. This remarkable dichotomy of Vancouver is reflected throughout the brand–from the photography showcasing a couture-clad models set against the backdrop of Vancouver's scenic nature to the stone-chiseled typeface that sits next to bespoke handlettering. I was heavily involved in the creation of the brand strategy, story, and identity that was designed to awaken the senses and soothe the spirit—a way of being that is authentically Vancouver.

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Role:
Art Direction
Design
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Role:
Art Direction
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