DESIGN & ART DIRECTOR / BRAND DESIGNER
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Role:
Creative Direction
Art Direction
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As Aman marked their debut in Mexico in both the hotel and real estate sectors, a fresh approach was needed to convey a more expansive narrative with video and photography. A departure from their previous reliance on showcasing empty and private spaces, our aim was to showcase the unique location and culture through the lens of a vibrant family experience. From the initial stages of conceptualization to on-location art direction, I played a pivotal role in shaping every aspect of this shoot. The success of this brand evolution paved the way for Aman to embrace this new approach to visual storytelling, which has now become a cornerstone of all their future projects.