AVENUE

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Creative Direction
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As a member of the Resonance team that spearheaded this ambitious project, we crafted a brand platform, including development principles, positioning, and brand pillars that blended community nostalgia with the developer’s vision for an inclusive, worldly future that included residences, an Intercontinental hotel, shopping and dining. The storytelling set the stage for the creation of a name and branding.

We named the development Avenue to reflect its scale and cosmopolitan sophistication, and created a contemporary visual language to reflect its forward-leaning nature. Multi-platform collateral, photography and an ambitious presentation center unveiled the opportunity and the world-class team behind it.