THE HONEST EGG
The BC Egg Marketing Board oversees and manages British Columbia’s egg farming industry. For their annual report, they wanted to showcase their current focus on “good governance.” Our challenge was to humanize this theme, and shed light on complex policy decisions without shutting people out or sounding politically charged.
“The Honest Egg” communicates openness and transparency in a way that’s immediately approachable. We used playful visual devices—translucent stock, an irreverent cover “reveal,” and documentary-style photography—to further embody the idea. Along with a straight-shooting copy style, the whole package makes it clear that BC Egg and the province’s egg farmers have nothing to hide.
It’s an annual report as wholesome and pure as the product itself. 56 pages, 4 pages of vellum sheets, 8 1/2 x 11, 4-color, perfect bound. Cover and sleeve were printed on eggshell finish stock by Hemlock Printers. Custom die-cut outer sleeve with a perforated tear strip to align with the book inside.