GOOD MORNING BC
BC egg farmers are caring, nurturing people. It’s in their DNA. It’s who they are. They care about their birds and their eggs. They take a personal interest in every facet of running an egg farm. They understand that better care makes better eggs.
Just like egg farmers care for their hens, others in the community care for us. These are the people who help make our communities run. Yet in many ways we take them for granted. In this campaign, BC Egg farmers surprise these unsung heroes with delicious, nutritious meals of eggs. This demonstrates that BC Egg Farmers care, not just for their eggs, but also for the people who eat them.
We created a series of short videos following real members of the community.We see their passion and that they care about their jobs. Then the BC Egg farmers surprise these workers with a delicious egg meal.In a way, the egg farmers salute the people in our communities who care for us all.
We created cut-down “teaser” trailers that helped drive viewers to the landing page and an associated contest. The Teaser Trailers created interest for the mini-documentaries, without giving away the entire story.