EAST VILLAGE

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Role:
Creative Direction
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After a decade of community evolution, CMLC (Calgary Municipal Land Corporation) needed to elevate the East Village brand to reflect the neighborhood's newfound confidence and vibrancy. As Creative Director, I oversaw the brand refresh that included an all new visual language that reflects a new city attitude. We introduced playful and urban graphic elements, accompanied by a fresh positioning that boldly declared East Village as the heart of the urban experience: Real City. Real Life. Today, more than 2,000 Calgarians proudly call East Village home, with numerous ongoing developments further enriching the neighborhood.