KOHANAIKI

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Creative Direction
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Kohanaiki, the newest addition to the exclusive group of communities nestled along Hawai‘i's Kona Coast, needed compelling narrative that would set it apart from its well-established neighbors. The goal was to showcase Kohanaiki as a contemporary club with a distinct identity characterized by an informal atmosphere and a vibrant social membership.

The brand platform and brand refresh gave Kohanaiki its own unique language, capturing the essence of the community's character and the multitude of exceptional amenities it offered. This included an update to the wordmark, combining the iconic petroglyph-inspired mark with contemporary typography, along with the development of a comprehensive range of marketing collateral.