ONE11 RESIDENCES AT THOMPSON CENTRAL PARK

—
Role:
Creative Direction
Art Direction
Branding
Design
—

For decades, The Parker Hotel was a popular Midtown destination for business and leisure travelers. In 2019, GFI Hospitality took over the property, bringing in Thompson Hotels to oversee the management of the hotel and new residences. I lead the team responsible for creating an alluring brand and telling the story behind the conversion of the top nine floors into a collection of 99 exquisite residences and penthouses.

We created a compelling brand platform that positioned the ONE11 Residences at Thompson Central Park as a unique blend of uptown elegance and downtown energy. We then developed a contemporary visual identity for ONE11 and designed a product brochure, reminiscent of a classic hotel services binder. Our messaging and story resonated across all platforms, amplifying the project's visibility and allure.