PARK BY ANTHEM

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Role:
Creative Direction
Art Direction
Branding
Design
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Park by Anthem is a 31-story luxury condo building set on the prestigious West Georgia Street next to Vancouver's famed Stanley Park. The vibrant city awaits in one direction; the calm embrace of nature beckons in the other— imbuing Park with a unique duality of character. This remarkable dichotomy of Vancouver is reflected throughout the brand–from the photography showcasing a couture-clad models set against the backdrop of Vancouver's scenic nature to the stone-chiseled typeface that sits next to bespoke handlettering. I was heavily involved in the creation of the brand strategy, story, and identity that was designed to awaken the senses and soothe the spirit—a way of being that is authentically Vancouver.