DESIGN & ART DIRECTOR / BRAND DESIGNER
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Role:
Creative Direction
Art Direction
Branding
Design
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The Diamond Head Club, nestled atop The Ritz-Carlton in Waikiki, is a collection of penthouses tailored to the discerning Japanese market. In developing the brand, it was essential to honor and embrace the rich Japanese culture while paying homage to their deep-rooted connection with Waikiki. Positioning this offering as an exclusive club added allure and made it an enticing investment for Japanese families seeking a distinguished lifestyle.
The visual identity of the brand was crafted to capture the essence of living in Waikiki's vibrant skies while drawing inspiration from the opulent retail displays of "Luxury Row" situated on the street below. Vibrant and colorful skies, complemented by holographic foils and diamond-textured paper, were artfully incorporated to create a sense of luxury and space.
My involvement covered all aspects of brand strategy, brand design, and art direction. I ensured that every element of the campaign aligned with our vision and effectively captured the attention of our target audience.